Actor Vijay Deverakonda's popular fashion brand, RWDY Wear, has now ventured into physical retail, opening its inaugural offline store in his hometown of Hyderabad. The store is located at Broadway in Banjara Hills.
Speaking at the launch, Vijay Deverakonda expressed his excitement, stating, "There has been a huge demand for a RWDY Wear offline store. Fashion lovers have been asking us for this for a long time. I’m really happy to open our very first offline store here in Hyderabad. This is my place - these are my people. Rising from a place of no recognition to now being recognized as a star hero is the craziest thing I've done which blows my mind." He further added, "I’m truly excited to be loved by the audience as a star hero."

























