In a massive development for film exhibition across South India, premium multiplex brand AMB Cinemas has officially announced the launch of an IMAX screen at its highly anticipated upcoming property, AMB Classic Victory, in Hyderabad.
The mega-project brings together a heavyweight celebrity alliance, marking a high-profile collaboration between Tollywood superstar Mahesh Babu, veteran actor Venkatesh Daggubati, rising star Rana Daggubati, and the Asian Group, spearheaded by prominent exhibitors Suniel Narang and Bharat Narang. The state-of-the-art facility will stand as the solitary IMAX theater operating across both Telugu-speaking states.
AMB Classic Victory Project Blueprint
| Component | Multiplex & Strategic Partnership Details |
| Exhibition Brand | AMB Cinemas |
| Promoters & Partners | Mahesh Babu, Venkatesh Daggubati, Rana Daggubati |
| Corporate Parent | Asian Group (Suniel Narang & Bharat Narang) |
| Upcoming Premium Screen | The Only IMAX Screen in the Telugu States |
| Historic Location Grounds | Former Sudarshan 70mm Theatre, RTC X Roads, Hyderabad |
| Exhibition Innovation History | Introduced South India's first Dolby Cinema and HDR by Barco |
A New Chapter at a Historic Cinematic Landmark
The construction of AMB Classic Victory carries profound cultural significance for Tollywood enthusiasts and the local trade, as the multiplex is being erected on the legendary grounds of the iconic Sudarshan 70mm Theatre.
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Preserving Legacy: For decades, the historic Sudarshan 70mm stood as a foundational hub for massive mass-hero celebrations, opening-day box office records, and some of Telugu cinema's most unforgettable theatrical moments.
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The Modern Transition: By introducing world-class visual formats to this specific geographic location, the partners are seamlessly blending a deeply rooted cinematic heritage with global technological advancements.
A Continuing Legacy of Exhibition Innovation
Setting Global Standards: AMB Cinemas has consistently pioneered the luxury theatrical landscape in the region. The brand previously raised the industry benchmark by launching South India’s very first Dolby Cinema hall and deploying one of the city's earliest HDR by Barco projection systems.
By locking in an exclusive partnership with IMAX for their newest venture, the Asian Group and their celebrity partners are solidifying Hyderabad's status as a prime hub for premium movie-going experiences. AMB Classic Victory is fast-tracking its final architectural and acoustic stages and is scheduled to open its doors to the public very soon.
