The highly anticipated period action-adventure "Hari Hara Veera Mallu," starring Powerstar Pawan Kalyan as the legendary warrior and outlaw Veera Mallu, has released its third song, "Asura Hananam." The song's launch event was a grand affair, uniquely featuring hosts in Telugu, Tamil, and Hindi to cater to its pan-Indian fanbase, and was attended by media from across the country.
The film, presented by renowned producer A.M. Rathnam under the Mega Surya Productions banner, is directed by Krish Jagarlamudi and A.M. Jyothi Krishna. Oscar-winning composer M.M. Keeravaani has helmed the music, with Nidhhi Agerwal as the female lead and Bobby Deol in a pivotal role. Scheduled for a grand worldwide release on June 12, "Hari Hara Veera Mallu" has already generated immense expectations.
"Asura Hananam" is described as a goosebump-inducing composition that powerfully depicts the valor of a warrior battling evil forces. Keeravaani's stirring music and Rambabu Gosala's sharp, impactful lyrics inspire a sense of rebellion and courage. The song features the powerful vocals of Airaa Udupi, Kaala Bhairava, Sai Charan Bhaskaruni, Lokeshwar Edara, and Hymath Mohammed.
Filmmakers and Cast Share Insights on the Epic Production
At the song launch, legendary producer A.M. Rathnam reflected on the journey: "Greetings to all members of the media. We’ve poured five years of hard work into this film. With your support, we believe it will reach even greater heights. This is our first press meet—we’re planning two more grand promotional events. For a film of this magnitude, we need maximum publicity in minimal time, and we count on media collaboration. My journey in cinema spans 54 years, across Telugu, Tamil, and Hindi. Over 90% of my films have been successful. I believe cinema should not only entertain but also offer a message, like 'Bharatheeyudu' and 'Oke Okkadu.' This film became possible because of Pawan Kalyan Garu. When Krish narrated the story to me, I took it to him. He agreed, trusting my judgment. Though there were delays, my son Jyothi Krishna took charge and worked relentlessly, even through sleepless nights. 'Hari Hara Veera Mallu' has turned out phenomenally well, and I’m confident it will succeed in all languages."
Oscar-winning composer M.M. Keeravaani shared his experience: "My journey with 'Hari Hara Veera Mallu' began five years ago with Krish, and is now culminating with Jyothi Krishna. I’ve worked with many directors, but Jyothi has a rare quality—he makes quick decisions and stands by them. He’s personally overseen editing, graphics, music, and more—sacrificing sleep and food for the film. A.M. Rathnam Garu is a respected, controversy-free figure in the industry. I’ve always admired his lyric-writing talent. I believe this film will be another massive success for him. Producer Dayakar Rao also holds a special place for his role in the project. Jyothi Krishna introduced me to Rambabu, an excellent lyricist. Nidhhi Agerwal performed her role wonderfully. Everyone calls Pawan Kalyan the Power Star, but I call him the embodiment of ‘Righteous Fury.’ Anger is natural, but when it’s for society, it becomes righteous. This film is tailor-made for him. He’s a wildfire that doesn’t stop, no matter how much rain pours. Since this is my first collaboration with him, I’ve put in immense effort. I hope the audience will support the film when it releases on June 12."
Director Jyothi Krishna expressed his honor: "Every director dreams of working with Pawan Kalyan; it's like winning an award. I consider myself lucky to have gotten this opportunity. While Krish laid the foundation for the project, Rathnam sir planned to take it to the next level. Krish handed me the responsibility like an Olympic torch, asking me to carry it forward. It’s no easy task to impress both Pawan Kalyan and A.M. Rathnam Garu, but since they appreciated the outcome, audiences can expect something truly extraordinary. Working with Keeravaani sir has been an honor—he supports everyone he works with. When I explained the situation to lyricist Rambabu and brought the lyrics to Keeravaani sir, he appreciated them greatly. Pawan Kalyan Garu continues to serve society while staying true to his cinematic commitments. My father has worked like a debut producer for this film. This story is a war between the sword and righteousness."
Actress Nidhhi Agerwal shared her emotional connection: "'Hari Hara Veera Mallu' has been an emotional journey for me—a very special film that will forever hold a place in my heart. I’ve always been a huge fan of Pawan Kalyan sir, and acting alongside him is a blessing. I thank A.M. Rathnam sir for giving me this opportunity. I’ve never seen a producer work this hard. Jyothi Krishna Garu has put in endless sleepless nights for this film. I truly hope his dedication pays off. I’m confident audiences will love this film."
Lyricist Rambabu Gosala spoke about his creative process: "Writing the song 'Asura Hananam' was an immense joy. A.M. Rathnam Garu, who produced blockbusters like 'Bharatheeyudu,' 'Jeans,' and 'Kushi,' is now bringing Pawan Kalyan’s prestigious project 'Hari Hara Veera Mallu' to theaters on June 12. I thank Jyothi Krishna Garu for this opportunity. He previously had me write 'Sammohanuda' for 'Rules Ranjann,' which was a big hit. I believe this song will be an even bigger success. Jyothi Krishna truly waged a war to complete this film, and it’s because of his dedication that it’s finished. Writing lyrics to M.M. Keeravaani Garu’s music is an honor. Pawan Kalyan means struggle, brilliance, courage, and unlimited power. I was told to write lyrics that reflect those qualities—and I believe I did justice to the responsibility."
Actor Raghu Babu added, "There are no major festivals in June. But with 'Hari Hara Veera Mallu' releasing on June 12, the month will turn into a grand celebration. The film has turned out magnificently. This is Pawan Kalyan's first historical film, and it will be truly one of a kind."
