Anticipation continues to mount for the highly anticipated project Yellamma, which marks the acting debut of musical sensation Rockstar Devi Sri Prasad. The composer-turned-actor recently visited his ancestral village, Vedurupaka, immersing himself in the local traditions, deep emotional roots, and vibrant village festival (Jatara) celebrations that mirror the core world of the film.
During the festival, Devi Sri Prasad visited his family home, bonded warmly with the villagers, and actively took part in the festive celebrations. Capturing these nostalgic moments and the rich cultural heritage of the region, he shared a touching video on his social media handles.
Yellamma Project Overview
| Department | Creative Team & Banners |
| Lead Actor | Devi Sri Prasad |
| Director | Venu Yeldandi |
| Presenter | Dil Raju |
| Producer | Shirish |
| Production House | Sri Venkateswara Creations |
| Release Languages | Telugu, Tamil, Hindi, Malayalam, and Kannada |
Connecting with Roots and Cultural Heritage
The newly released video beautifully highlights Devi Sri Prasad's deep-rooted bond with his native land, while offering audiences a sneak peek into the culturally rich and emotionally charged universe of Yellamma.
Devi Sri Prasad shared his thoughts: "Vedurupaka is my father's birthplace. Since our childhood, he used to regularly bring us here from Chennai so we could truly experience nature and the beauty of rural life. To stay permanently connected with our roots and our people, we even built a beautiful home here. This is the village that taught me the beauty of our culture, folk arts, and spirituality. Those very experiences and emotions inspired me to take up Yellamma."
A Grand Pan-Indian Presentation
Helmed by critically acclaimed director Venu Yeldandi (of Balagam fame), the film is being produced on a grand scale by Shirish under the prestigious Sri Venkateswara Creations banner. Presented by ace producer Dil Raju, the film is gearing up to resonate with audiences nationwide. To ensure a massive reach, the makers are planning a major pan-Indian theatrical release, bringing Yellamma to screens in five languages: Telugu, Tamil, Hindi, Malayalam, and Kannada.
