The official trailer for the highly anticipated nostalgic emotional series Gurtukostunnayi has been grandly unveiled in Hyderabad amid heavy industry backing. Helmed by debutant Vinod Gali and starring young talent Viraj Ashwin in the lead role, the premium web series has locked its exclusive digital streaming premiere on ETV Win starting July 3, 2026.
The star-studded trailer launch event was graced by blockbuster director Boyapati Srinu, versatile actor Satyadev, director Karunakaran, and prominent production heads including Mythri Ravi, Bunny Vas, SKN, Dheeraj Mogilineni, and Vamsi Nandipati. The event opened on a somber note, with the guests observing a moment of silence to honor the tragic demise of veteran film personality Bhagyaraj.
The Gurtukostunnayi Project Ledger
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Series Title: Gurtukostunnayi
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Headline Stars: Viraj Ashwin & Yashasri Rao
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Supporting Roster: Rohini Hattangadi, Siva Narayana Naripeddi, Priyadarshini Ram
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Director: Vinod Gali
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Producer: Sharath Chandra Naidu
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Presenting Camp: Geetha Arts / Allu Arjun Inner Circle
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OTT Streaming Partner: ETV Win (Premiere Date: July 3, 2026)
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Music Director: Ajay
"Content is the Ultimate King" – Boyapati Srinu Backs ETV Win
Speaking at the launch, Sarrainodu filmmaker Boyapati Srinu fondly remembered his long-standing association with Geetha Arts and congratulated debutant producer Sharath Chandra Naidu on stepping up from a PR manager to a full-fledged producer.
The Platform Victory: "In today’s digital era, the dividing line between small-budget cinema and high-end OTT content has completely vanished. Content is the ultimate king. Recent content-driven hits like Singeetham, Blast, and Maa Inti Bangaram have proven that audiences reward honesty. Landing a premiere on ETV Win is half the victory achieved because the platform has become synonymous with elite regional content," Boyapati remarked.
Versatile actor Satyadev echoed his sentiments, highly praising the refreshing and intriguing premise of the trailer. He commended ETV Win for consistently delivering out-of-the-box blockbusters and extended his best wishes to Viraj Ashwin, noting that the series will easily find a sweet spot among family audiences.
A Memory-Loss Plot Wrapped in Rich Family Emotions
Hero Viraj Ashwin, who recently tasted massive success with Baby, expressed deep gratitude to the core Geetha Arts family—Bunny Vas, SKN, and Dheeraj—for treating him like a brother. Revealing the core conflict of the series, Viraj shared:
"My character in Gurtukostunnayi suffers from a unique condition where he completely loses his past memories. The director has beautifully used this memory-loss situation to connect deep, heartwarming, and highly emotional family moments. It is packed with clean comedy, sharp romantic tracks, and an excellent musical score composed by Ajay."
Producer Sharath Chandra Naidu became emotional while speaking on stage, giving absolute credit to Icon Star Allu Arjun and veteran producer Allu Aravind for constantly mentoring him throughout his journey from a social media manager to an executive producer, and now a main banner head.
ETV Win Business Head Sai Krishna and the content strategy team confirmed that the first episode of Gurtukostunnayi will be made available completely free for all users on July 3 to kickstart the weekend binge. He playfully urged audiences to watch Satyadev's Rao Bahadur in theaters and stream Gurtukostunnayi at home to wrap up an epic cinematic weekend.
