Youthful Energy & Heartfelt Romance: #LUB Kicks Off Its Celluloid Journey with an Auspicious Muhurtham Ceremony!
Telugu cinema continues to welcome passionate independent storytellers, and the latest project stepping onto the floor with promising creative energy is #LUB. Conceived as a refreshing, contemporary romantic entertainer, the film was officially launched on Monday with a traditional, vibrant Pooja ceremony in Hyderabad, graced by several well-known industry personalities, producers, and directors.
The film marks the directorial debut of Manikanta Pedamallu and serves as the launchpad for lead pair Pavaan Kesari and Pramukhya.
The project is backed jointly by producers Mahesh Kumar Sanka and Bhagavan Sanka, along with co-producers Pavanasutha Sanka and Ramatulasi Sanka, under the combined banners of JJ Art Movies, Pavanasutha Productions, and Gayathri Cinemas.
Industry Bigwigs Grace the Launch Ceremony
The muhurtham event was marked by distinguished guests extending their blessings to the young crew:
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Ceremonial Clap & First Shot: Renowned writer-filmmaker BVS Ravi sounded the ceremonial clapboard for the muhurtham shot, while Hanu-Man producer Chaitanya Reddy switched on the camera.
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Script Handover: The bound script was formally handed over to the debutant director by Crazy Kalyanam producer B. Jagannath Reddy alongside BVS Ravi.
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Special Guests: The launch saw the presence of Sambarala Yeti Gattu director Rohith KP, veteran filmmaker Samudra, and producers Lagadapati Srinivasa Rao and Srikanth, who wished the team a successful shoot and smooth theatrical run.
"A Story That Balances Humor and Emotional Truth" – Cast & Crew Speak
Speaking about stepping onto the silver screen, debut lead actor Pavaan Kesari expressed his excitement:
"#LUB is not just another lighthearted college love story; it strikes a very neat balance between relatable situational comedy and genuine relationship depth. I am deeply thankful to our director Manikanta and our producers for placing their faith in me. We're stepping onto the sets with a well-grounded script, and we’re determined to pour everything into bringing it alive for audiences."
— Pavaan Kesari
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Pramukhya on Her Debut: Leading lady Pramukhya shared her gratitude, remarking, "Getting picked for this role through auditions was a huge boost. My character has real agency and emotional weight in the narrative, and working alongside such an earnest, passionate squad of creators makes the beginning of my acting journey feel truly special."
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Producers on Encouraging Fresh Voices: The production team emphasized their commitment to content-first filmmaking: "We came into production with a clear intention—to support original, engaging narratives and back raw, enthusiastic talent. We strongly believe that the modern Telugu audience is always ready to reward honest storytelling, regardless of whether it comes from seasoned veterans or ambitious newcomers."
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Director Manikanta Pedamallu: Expressed his heartfelt thanks to all the industry well-wishers, media fraternity, and PRO Madhu VR for their support, noting that #LUB is designed to appeal to both Gen-Z cinephiles and family crowds alike.
Solid Technical Support Behind the Scenes
The film has assembled a capable technical team to craft its visual and acoustic mood:
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Music & Lyrics: Sudha Srinivas scores the soundtrack and background music, while in-demand lyricist Srinivasa Mouli (Jailer 2, OG) is penning the songs.
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Visuals & Edit: Lensed by cinematographer Akshay Vasuri, with editing managed by Karthikeyan Rohini.
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Creative & Art Direction: Steered by Creative Head Bharath Akula, art director Karthik Aakavaram, choreographer Eshwar Penti, and executive producer IG Santhosh.
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Writing Collective: Story and dialogue contributions are crafted by a collective of young writers including Vijay, Nagendra, Akhil, Keshava, and Bharadhwaj Chilukuri.
