Walking the Talk: Inspired by Her Character ‘Jayamma’, Rashmika Mandanna Adopts 400 Families Under ‘Annapurna’ Initiative
Ahead of the grand worldwide theatrical arrival of the period epic ‘Ranabaali’ this Friday, leading lady Rashmika Mandanna has touched hearts with a deeply compassionate real-life gesture. Drawing inspiration from the resilience and benevolence of her character Jayamma, the actress has officially launched a philanthropic mission titled ‘Annapurna’.
Under this noble initiative, Rashmika has already distributed comprehensive essential groceries and household supplies sufficient for three full months to 400 underprivileged families across eight diverse locations. More significantly, she confirmed that this outreach will not be a one-off event—she has committed to sustaining and sponsoring these 400 households for an entire calendar year, restocking their provisions on a quarterly basis.
Her co-star Vijay Deverakonda took to public forums to express his admiration, stating he feels immensely proud of her quiet empathy, while netizens across social platforms have lauded her meaningful generosity.
"If Jayamma Taught Me Anything, It’s Giving Back" — Rashmika Mandanna
Opening up about the personal conviction that triggered the initiative, Rashmika explained why she chose to bring this service into the public eye:
"Whenever people ask if I share traits with Jayamma from Ranabaali, my answer is an absolute yes. As a gesture of gratitude for the unconditional warmth audiences have poured on me throughout my journey, I have always taken up charitable activities quietly behind the scenes. Earlier, I believed it was enough if my core team and I knew about it.
However, I am sharing 'Annapurna' openly today because positive actions can create a ripple effect and inspire others to step up. Today, I have assumed responsibility for 400 families, providing them with essential groceries every three months for a full year. My hope is that the hard-earned money these families would have spent on everyday food staples can now be safely diverted toward savings, children’s education, or medical emergencies."
"Real Growth Lies in Standing by Our People" — Vijay Deverakonda
Praising Rashmika's steadfast dedication toward community welfare, Vijay Deverakonda penned a heartfelt response:
"You have been carrying out wonderful charitable acts quietly for a long time without seeking the spotlight. Now, watching your 'Annapurna' project step forward to support 400 families for a whole year is truly inspiring.
At a time when changing weather patterns and dry spells are creating hardship for rural and daily-wage households, this buffer will provide real security during vulnerable times. We are deeply proud of your kind heart. True success is never just about personal elevation; it is about standing shoulder-to-shoulder with our people."
‘Ranabaali’ Set for Grand Vijayadashami Release
Mounted on a lavish scale by Mythri Movie Makers and Rahul Sankrityan, the period drama ‘Ranabaali’—starring Vijay Deverakonda and Rashmika Mandanna—arrives in cinemas worldwide tomorrow, October 16, 2026, for the Vijayadashami festive weekend with zero ticket price hikes.
