“Ambica Darbar Bathi Launches ‘Ragaswara Suprabhatam’ – A Divine Fusion of Fragrance and Melody”
The iconic incense brand Ambica Darbar Bathi, known for connecting devotees with the Divine through fragrance, has introduced a groundbreaking new product — “Ragaswara Suprabhatam.” The launch took place in the divine presence of Sri Sri Sri Tridandi Chinna Jeeyar Swami at Sriramanagaram (Statue of Equality – Samata Murti Inspiration Centre) in Muchintal, before the sacred setting of the 108 Divya Desams and under the blessings of Sri Ramanujacharya.
The event saw the participation of Ambica Group Chairman Ambica Krishna, Executive Director Ambica Ramachandra Rao, and Health Director Karthik Alapati. After the unveiling, the revered Swamiji showered his blessings upon the Ambica organization, recognizing its service in nurturing spiritual devotion across generations.
Sri Sri Sri Tridandi Chinna Jeeyar Swami’s Blessings
In his address, Sri Tridandi Chinna Jeeyar Swami appreciated Ambica’s 125-year legacy of crafting high-quality Darbar Bathi that symbolizes purity and faith. He emphasized that incense offered to the Almighty should be subtle, soothing, and spiritually elevating rather than overpowering.
Highlighting the uniqueness of “Ragaswara Suprabhatam”, he explained that when the incense box is opened, it automatically plays the sacred Suprabhatam chant, creating a serene and uplifting environment. The Swamiji praised the innovation for combining fragrance with devotional music, calling it a true bridge between devotion and innovation. He also extended blessings for Ambica Krishna’s good health and continued success.
Ambica Krishna on the Spiritual Significance
During the launch, Ambica Krishna, Chairman of Ambica Group, expressed gratitude to Sri Tridandi Chinna Jeeyar Swami for his vision of promoting spiritual equality and unity. He described the Swamiji as a modern embodiment of Sri Ramanujacharya and said unveiling the product on Vaikuntha Ekadashi, amidst the 108 Divya Desams, was a moment of divine grace.
He further stated that “Ragaswara Suprabhatam” will strengthen the faith and trust that millions of devotees have placed in Ambica over decades, continuing its mission to spread fragrance, positivity, and spiritual harmony.
Product Features and Innovation
Executive Director Ambica Ramachandra Rao elaborated that the product offers a multisensory devotional experience — blending the divine fragrance of incense with the melodic recitation of the sacred “Sri Venkateswara Suprabhatam.” Each time the box is opened, the five-minute chant automatically begins, creating an instant sacred ambience even before lighting the incense.
He added that the Ragaswara Suprabhatam box can be treasured as a devotional music player even after the incense sticks are used. Additionally, Ambica plans to launch seven unique fragrance variants, each associated with a specific deity for every day of the week, amplifying the spiritual experience.
Spiritual Offering for Every Home
Karthik Alapati, Director of Ambica Arogya, noted that this innovation aims to let devotees experience divinity through fragrance, sound, and touch, turning daily rituals into soul-nourishing moments. He described “Ragaswara Suprabhatam” as a sincere offering to people who begin their day with prayer and devotion.
The new product will soon be available at leading pooja stores, on major online platforms, and across Andhra Pradesh, Telangana, and Tamil Nadu. It has also received Patent and Trademark registration under Class 1 and Class 3, marking a significant milestone in spiritual product innovation.
