“Honoring BA Raju: Celebrating the Legacy of Telugu Cinema’s Most Beloved Torchbearer on His 66th Birth Anniversary”
Today, January 7, marks the 66th birth anniversary of BA Raju, a name that remains synonymous with dedication, integrity, and compassion in Telugu cinema. For over four decades, he wasn’t just a professional in the film industry—he was a pillar, guide, and friend to countless individuals who crossed his path.
Whether as a journalist, publicist, producer, or publisher, BA Raju stood as an example of excellence and humility. He approached each role with unmatched sincerity, earning the affectionate title of the industry’s “well-wisher in chief.” From superstars and filmmakers to debutants and technicians, he treated everyone with the same respect and warmth, often becoming a mentor and motivator to many who would go on to achieve legendary success.
From Publicist to Industry Icon
BA Raju’s cinematic journey began with his association with Superstar Krishna, managing publicity for his films. What started as passion soon became an extraordinary career spanning over 1,500 movies, where he became the go-to Public Relations Officer (PRO) for Telugu cinema. His sharp instincts and professionalism were instrumental in the marketing success of hundreds of blockbusters.
In 1994, BA Raju, alongside his wife B. Jaya, launched the widely celebrated film magazine Super Hit Weekly. Remarkably, he published it continuously for 27 years without missing a single issue—a record that speaks volumes of his discipline and commitment.
Producer, Publisher, and Knowledge Bank
In 2001, BA Raju expanded his creative footprint by founding Superhit Friends and RJ Cinemas. With his wife, filmmaker B. Jaya, he produced memorable films such as Premalo Pavani Kalyan, Chantigadu, Lovely, and Vaisakham. Their productions reflected their shared love for storytelling and emotional cinema.
Beyond his roles, BA Raju earned the nickname “Knowledge Bank” of Telugu cinema. His memory for release dates, collections, and theatrical runs was legendary—no computer could rival his recall. Whether discussing the box office of a 1970s classic or a newly released hit, he always had the facts at his fingertips.
A Mentor and Friend to Many
As the President of the Film Critics Association, BA Raju was both a leader and a humanitarian. He was known to support journalists and colleagues through personal and professional challenges, ensuring that no one in his circle ever felt alone. His deep bonds with Evergreen Superstar Krishna and Superstar Mahesh Babu were testimony to the trust and affection he inspired across generations of artists.
His personality blended empathy with professionalism—a rare quality that made him universally admired and respected in an industry often driven by competition.
A Legacy that Continues to Inspire
Though BA Raju is no longer with us, his love for cinema and sense of service continue to thrive. He founded IndustryHit.com, one of Telugu film industry’s most trusted portals, which remains active and widely followed. His X (Twitter) account, now managed by his son Shiva Kumar B, keeps nearly 7 lakh followers informed and connected to the latest cinema news—true to BA Raju’s mission of bridging the gap between the industry and its admirers.
Shiva Kumar is also set to revive the Superhit Friends and RJ Cinemas banners, developing new projects with leading stars, ensuring his father’s legacy continues in both spirit and cinema.
Remembering a Legend
BA Raju lived and breathed films—cinema was his life’s devotion. He was more than an industry professional; he was an embodiment of sincerity, kindness, and passion. His absence leaves a void that will endure, but his influence, compassion, and contributions will be remembered forever.
On his 66th birth anniversary, the Telugu film fraternity and fans alike pay homage to a man who dedicated every moment of his life to elevating cinema and the people behind it.
