The influence of 'Arjun Reddy' on the psyche of the Telugu film industry continues to be strong. The day when Vijay Deverakonda's breakout outing glorified 'MC' (Hindi) word was the day when everything started to be a free-for-all.
In the latest instance, even a family-friendly hero like Naga Shaurya has resorted to the use of street language. In the trailer for 'Rangabali', we hear his character use the 'Den**tha' (Telugu) word, which has been forbidden for use by actors not exactly known for a mass image. Balakrishna has used cuss words but he has always been a mass hero.
Producers and directors, these days, are designing trailers/teasers for YouTube in such a way that their target audience members are satisfied. In the case of films like 'Rangabali', the only segment of audience who will bother to watch the movie in theatres are youngsters. In this era, youngsters can be appeased even at the expense of putting off the family audience.
