Allu Arjun is a mainstream superstar. When a superstar wins a National Award, it is the National Award that gets free publicity. It might offend purists but that's the truth.
A consequence of the National Award's importance going up is that the victors' stature too goes up. It is a virtuous loop. Allu Arjun will enjoy the fruits of the virtuous loop.
What is the immediate consequence of his winning the Best Actor Award for 'Pushpa'? He will be sought-after by brands, for example. Another consequence will be Bunny spiking his remuneration by several crores. After all, his brand value has gone up today in a drastic way.
After 'Pushpa' became a hit in the Hindi market, Bunny became inaccessible to several producers. That's because 'Pushpa 2' has been made on a gigantic scale. If 'Pushpa 2' becomes a Rs 700-Cr grosser at the box office in 2024, Bunny will be seen as a supremely important pan-India actor. The greatness afforded to him by the National Award win will go into him pocketing more remuneration at least by Rs 10 Cr per film.
